I'm always thrilled when I'm offered the opportunity to work with a client on a company brochure or newsletter. The truth is, I love words just as much as I love imagery. When words meet images, brought together in an effort to encapsulate and represent an organization or a product, that's where the magic happens. A labor of love.
Sometimes even the most fabulous marketing department just needs a helping hand. Maybe your product has taken off in ways not previously dreamed of. Maybe your team is so busy stumping for your latest project that some critical wine label updates are falling by the wayside. Call me. I can pick up where you left off and get that project wrapped.
Snowline needed their existing wine label reduced in size from 4.5" wide to 4". This adjustment involved technical skills as well as an eye for balance and artistry.
Middle Sister required an assemblage of three of their wines for use on Groupon. I was able to accomplish this easily in Photoshop.
Flyers & Collateral
Your sales force needs tools to help move your product. In the wine business, part of your arsenal includes updated tech data sheets for all your wines, as well as timely announcements of awards and accolades. Go team!
Vibrant and engaging emails are a critical component of customer service. I work closely with my clients to design timely and effective weekly and seasonal emails, crafted to foster brand loyalty. Compellingly beautiful color, legibility, a clean aesthetic and adherence to brand standards are all part of the package.
A wise woman once said, "If you can get the customer to pick up the wine bottle from the shelf, you've made your sale." Of course, not every price point lends itself to this strategy, but I've always remembered this valuable retail advice. I work closely with marketing departments and winemakers to create packaging that communicates the outstanding qualities and unique messaging of their brand.
Sometimes the rectangle can be your dearest friend. As a handy container for images and copy, this format is tried and true. As Marshall McLuhan said, "The medium is the message."